AMHERST, Mass.–(BUSINESS WIRE)–
OrthoLite,
the leading provider of comfort insoles worn by millions of runners and
fitness enthusiasts worldwide, announced today its supporting
sponsorship of the Runner’s
World Half Marathon and Festival,
October 18-20, 2013, in Bethlehem, Penn. The festival features kids
races on Oct. 18, a 5-K and 10-K on Oct. 19 and a half-marathon on Oct.
20.
“We are pleased to join the second annual Runner’s World Half
Marathon as a supporting sponsor and offer consumers the ultimate in
comfort throughout the race weekend. Our company values align with those
of Runner’s World because we both strive to help runners of all
levels achieve their personal fitness and performance goals,” said Glenn
Barrett, OrthoLite CEO. “We look forward to an exciting weekend in the
hometown of Runner’s World and to celebrate the performance of
elite and casual runners alike.”
Through this partnership, OrthoLite is honoring its mission of providing
high quality and comfortable shoe insoles to help runners achieve peak
performance. OrthoLite will participate in several events throughout the
weekend, including a barbecue with top running bloggers, and will host a
booth at the festival to educate marathon participants about the
superior comfort and innovative technology of its insoles through custom
fittings, samples and discounts.
“OrthoLite provides runners with comfort and technology in their
footwear that is vital for long-term health and fulfillment in the
sport,” said Runner’s World publisher Molly O’Keefe. “We’re
excited to have OrthoLite as a partner in the Runner’s World
Half.”
Stay up-to-date by following OrthoLite on Twitter
and “Like” OrthoLite on Facebook.
ABOUT THE RUNNER’S WORLD HALF MARATHON AND RUNNING FESTIVAL:
The Runner’s World Half Marathon and Festival presented by Altra
Zero Drop Footwear is a weekend-long celebration of running at ArtsQuest
Center at SteelStacks in Bethlehem, Penn.. It features kids’ runs on
Friday, Oct. 18 and 5-K and 10-K races on Saturday, Oct. 19 before the
half-marathon on Sunday, Oct. 20, as well as running-related seminars,
movies, live music and a health and fitness expo. The event, produced by
Rodale Inc.’s Runner’s World magazine, recently added the Eukanuba Dog
Run on Saturday, October 19, and announced that legendary race director,
philanthropist, motivational speaker, and accomplished athlete Dave
McGillivray will be the keynote speaker Saturday night. Olympic
Gold–Medalist Summer Sanders will also participate in the weekend. The
2012 inaugural event, with more than 6,000 participants, was awarded
Silver Certification from the Council of Responsible Sport for its
commitment to environmental and social responsibility. For more
information or to register for any of the races or events, log on to www.RWHalf.com
or get instant updates on twitter (@rwhalf)
and Facebook (Runner’s
World Half Festival).
ABOUT ORTHOLITE: OrthoLite, headquartered in Amherst, Mass., is
the world’s leading supplier of open-cell foam insoles found in more
than 140 million shoes each year, including ASICS, Clarks, New Balance,
Merrell, Nike, Puma, Vans and Timberland. OrthoLite combines
polyurethane and recycled rubber to provide superior cushioning,
comfort, breathability and durability. OrthoLite insoles can now be
purchased through a partnership with Amazon. For every pair of insoles
sold, OrthoLite will donate $1 to the Level
Field Fund, a grant-giving program that strives to bridge gaps in
funding to uniquely talented athletes. To purchase insoles or for more
information, please visit www.ortholite.com.
for OrthoLite
Molly Owen, 617-939-8445
mowen@conecomm.com
OrthoLite Supporting Sponsorship Brings the Ultimate in Comfort to Runner’s World Half Marathon and Festival
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